This looks interesting!
According to a recent experiment by Razvan Antonescu Google has started including “Plus box” video results in organic search results.
Google has recently done the same with Finance and Maps and we certainly think its a great way of showing richer search results with minimal page clutter.
We couldn’t get the same thing to happen for us, but we are sure it will pop up again!
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[...] For those who don’t know what that is – it is an expanding plus symbol which is found next to search results. The “plus box” offers searchers more information about a result if they require it – for instance searches for “Apple” produce the regular set of search results with a small plus symbol next to the result – clicking this plus box will expand the result to show Apple’s stock quote. We have noticed their testing of this feature for several months now and are pleased Google have finally announced the “official launch” of both Financial and Map plus box features. It is thought the plus box will be spread to cover video results (as discussed previously on this blog) and many other rich forms of results. We think the plus box is an excellent feature allowing users the option of more information if they require it without effectign the regular search results. [...]