The IAB (Internet Advertising Bureau) announced yesterday that UK online advertising broke the £2 billion mark in 2006.

The increase was a 41.2% surge compared to the previous year and online advertising is now 11.4% of all advertising spending compared to 7.8% from the previous year.

Online has now exceeded national newspaper advertising as more and more companies realise the strength of online marketing.

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So how many Microsoft Vista users are there so far? From our client Google Analytic’s data (Average across all UK targeted sites only)

• January 2007 - 0.12%
• February 2007 - 0.57%
• March 2007 - 1.54%

Not many! Microsoft must have hoped for a quicker uptake.

I’m sure it will take time - Windows XP has been around for so many years and there really don’t seem to be enough reasons to upgrade.

I currently run Vista (as a buyer of a new PC) and have no problem with it - the stories about it being a poor operating system really do not stack up for me - it is definitely a step in the right direction from Microsoft and it’s certainly easier on the eye.