Reported in the Guardian today - Starting today, gambling ads will be introduced for Google UK (excluding Northern Ireland).

“Web users in Great Britain will be the first in the world to see gambling ads on Google since 2004, when the US search engine giant introduced a global ban,” the Guardian writes, and later adds that Google’s “relaxation of gambling advertising follows new UK rules introduced last September under the Gambling Act 2005 allowing betting ads to run on TV around sports events and after the 9pm watershed.”

Gambling ads are classified as non-family friendly though, Google says, so they won’t show when SafeSearch is enabled.

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“Online marketing will weather the economic storm, I have no doubt about it”

We don’t need to pretend to be positive or get on our knees and pray; Online marketing is set to weather this storm and come out stronger and more dominant than ever before.

This rare piece of optimism in a massively pessimistic economy is very difficult to pull off, but we are telling the truth.

I am not saying the marketing industry will not suffer - of course it will.  The marketing industry is fortunately full of unquantifiable and excessive mediums for promotion all with very little chance of survival when budgets are addressed in emergency summit meetings across the country - most simply don’t have raw data to back themselves up.

This is where online is different - everything single thing we do is quantifiable.

The corporate world will change in the next couple of years, but there is light at the end of tunnel for us all.  We don’t just need to be positive - we simply need to make sure that every penny we spend is spent properly and as effectively as possible.

Internet Advertising spends are up 15% and our client list is growing at an unprecedented rate as more and more businesses move their budgets to precise and quantifiable forms of marketing - your business can too.

Speak to us today and we will show you how - 0845 257 1225