http://www.clickymedia.co.uk/blog Clicky Media is the UK's number 1 full service internet marketing agency. Thu, 19 Jun 2008 15:50:56 +0000 http://backend.userland.com/rss092 en We have today launched a brand new website for our new client Beauty OK. The site takes advantage of the latest in ecommerce software and is built specifically for search engines. The site is fully content managed and has a comprehensive back end system with hundreds of the latest features including seemless ... http://www.clickymedia.co.uk/blog/2008/natural-organic-beauty-products-website-launched/ Facebook (rather inevitably) is now the worlds number one social network in unique monthly worldwide visitors. The data released by Comscore (data in graph above) shows Facebook finally overtook MySpace in April this year. Most of Facebook’s user growth, however, has been in international markets - MySpace is still dominates Facebook in ... http://www.clickymedia.co.uk/blog/2008/facebook-now-1-social-network/ Google are launching product comparison functionality to their ever growing list of services. The news will be particularly unwelcome to the masses of price comparison sites currently available including MoneySupermarket and Confused. The service will integrate with their search platform and allow users of Google to compare prices for services such as ... http://www.clickymedia.co.uk/blog/2008/google-merchant-search/ Blackberry Solutions Experts; Connection 365 have chosen Clicky Media to design, build and promote their new website. Connection 365 are the business mobile experts and offer a range of mobile solutions to businesses throughout the UK. Connection 365 have recently undergone a re-brand and have decided to work with Clicky Media to ... http://www.clickymedia.co.uk/blog/2008/connection-365-choose-clicky-media/ Google have started an experiment that will see it placing visual ads within the image search results "What we're announcing today is a new suite of image-related experiments. We're pairing images with images for the first time--display ads with image search," stated R.J. Pittman, Product Management Director. Google has made plenty of ... http://www.clickymedia.co.uk/blog/2008/google-introducing-ads-to-image-search/ AOL has announced the completion of its $850,000,000 (£435 million) acquisition of Bebo, a social network based in the UK. Bebo has an estimated 40 million users worldwide. Randy Falco, Chairman and CEO of AOL, said about the deal, “AOL is now fully focused on growing our business in three key ... http://www.clickymedia.co.uk/blog/2008/aol-completes-bebo-acquisition/ Award winning college; Highbury College in Portsmouth has asked Clicky Media to reach out to their prospective students! Highbury College came to us last month with the aim to reach out to their future students on their own level and we knew just the solution! We have put together a comprehensive Facebook ... http://www.clickymedia.co.uk/blog/2008/highbury-college-chooses-clicky-media-to-reach-students/ 2008 Summer Festival; Redfest, have chosen Clicky Media to promote their music festival in Redhill, Surrey. Matt Nichol the show organiser got in touch with us on Tuesday this week and we are all set to start a combination of PPC management and Geo-Social Marketing to help reach their target audience Matt ... http://www.clickymedia.co.uk/blog/2008/redfest-choose-clicky-media-to-connect-with-festival-goers/ UK aid agencies have launched an urgent appeal to raise funds for the victims of Burma's cyclone. The Disasters Emergency Committee said the scale of the disaster meant the need for aid was "immediate and vast" If you have a credit card you can donate by phone by calling 0870 6060900. Alternatively you ... http://www.clickymedia.co.uk/blog/2008/burma-cyclone-disaster-appeal-make-donations-now/ This week Google have changed their trademark policy and there are now no restrictions on bidding on trademark names. Google had previously not allowed this within the UK and had enforced the none use of trademarks as adword triggers. The new policy has been in effect for a few days but it ... http://www.clickymedia.co.uk/blog/2008/google-trademark-policy-what-are-the-effects/ Google has changed its UK trademark protection policy and advertisers can bid on trademarked keywords. This change took place on the 5th May and has allowed non-trademark owners to place sponsored links in Google UK search result listings when users search for a trademark name or brands. Rivals will now be able ... http://www.clickymedia.co.uk/blog/2008/google-tradmark-policy-change-causes-outrage/ Yahoo's shares plunged by almost 20% in New York after software giant Microsoft scrapped its three-month-old bid to buy the internet firm. The deal collapsed after the two sides could not agree on the sale price. Microsoft boss Steve Ballmer formally withdrew the offer in a letter this weekend to Yahoo's head, ... http://www.clickymedia.co.uk/blog/2008/microsoft-exit-hits-yahoo-shares/ Shares in Yahoo jumped 7% amid expectation Microsoft is preparing to increase its bid for the company. Microsoft is reported to be talking to the internet firm about improving the offer it made in February, which was then worth $44.6bn (£22.4bn). The software giant wants to do a deal to be ... http://www.clickymedia.co.uk/blog/2008/yahoo-shares-boosted-on-fresh-microsoft-bid-hopes/ This has got to be one of the most commonly asked questions we face every day, and it is usually the start of our relationship with a company. Despite being the key question which encouraged our clients to get in touch with us, it is very rarely the right place to ... http://www.clickymedia.co.uk/blog/2008/how-do-i-get-top-of-google/ Salesforce have furthered their partnership with Google today with the release of Google Apps for Salesforce. Essentially Google Apps can now work directly with Salesforce allowing email (Gmail), Calendars and other Google Apps sharing data seamlessly. Salesforce does currently have Microsoft Office data collaboration currently but it can be a little clunky ... http://www.clickymedia.co.uk/blog/2008/salesforce-now-links-to-google-aps/ As of the 16th of April 2008 we will be offering free Google AdWords Account reviews by one of our Google Qualified Experts. If you are an existing Google AdWords user this is a perfect opportunity for you to see what could be done by a Google Qualified Expert at no ... http://www.clickymedia.co.uk/blog/2008/free-google-adwords-account-review/ Hats off to Blue State Digital for a fantastic website to promote Barack Obama's presidential campaign. We noticed the site managed to get a superb article in the British press this weekend talking about how all new media avenues were covered off and how the site had been an all round ... http://www.clickymedia.co.uk/blog/2008/barack-obamas-website-gets-the-plaudets/ Google's removal of trademark bidding restrictions is set to happen on the 5th of May, 2008. What does this mean? Up until now it has been possible to prevent advertisers bidding on singular trademarked terms. Advertisers choosing to bid on such terms are currently asked to remove their ads allowing the trademark ... http://www.clickymedia.co.uk/blog/2008/google-adwords-removing-trademark-bidding-restrictions-on-may-5th-2008-uk-ireland/ Online Ad spend topped £2.8bn in 2007, making online the largest ad market, according to the latest analysis from the Internet Advertising Bureau (IAB). Online spend continued to grow at a rate of 38% year-on-year in 2007, with a market share of 15.3%, up from 11.4% in 2006. The IAB claims ... http://www.clickymedia.co.uk/blog/2008/online-ad-spend-to-overtake-tv-spend-by-the-end-of-2009/ We have just put together a one page case study for our client Today Team detailing how our pay per click management services has helped transform their campaign from a loss maker to an absolute winner! >> Download the case study here >> (600kb)  a2a_linkname="Case Study | Pay-per-click Management | Today Team";a2a_linkurl="http://www.clickymedia.co.uk/blog/2008/case-study-pay-per-click-management-today-team/"; http://www.clickymedia.co.uk/blog/2008/case-study-pay-per-click-management-today-team/ We have been optimising (SEO) Underfloor Heating System's website for some time now and have recently put together a one page Case Study to explain exactly what we have done along with some more impressive results. >> Download the case study here (PDF) - 500k a2a_linkname="Case Study | Search Engine Optimisation ... http://www.clickymedia.co.uk/blog/2008/case-study-search-engine-optimisation-underfloor-heating-systems/ We have been working with the North West's leading storage company; Smart Storage for some time now and have recently put together a one page Case Study to explain exactly what we have done along with some impressive results. >> Download the case study here (PDF) - 600k a2a_linkname="Case Study | ... http://www.clickymedia.co.uk/blog/2008/full-service-web-marketing-case-study-smart-storage/ Google have gone to town again this year with April fools jokes. They really must have too much time on their hands! What about sorting these maps out on natural search results... Here are a small selection: Google Book Search now supports reproducing the smell of scratch-and-sniff based books. “Using special equipment ... http://www.clickymedia.co.uk/blog/2008/google-april-fools-again/ Recently, some Google users have been surprised to see video ads appearing on the search result pages. Google did previously announce that this was something that they were looking at and hoping to trial. Google uses plusboxes to show that there is a video advert that would complement the search text. ... http://www.clickymedia.co.uk/blog/2008/google-results-including-video-ads/  Google's latest venture is targeting free space on TV airwaves. After originally being rejected, Google are attempting a renewed pitch to federal regulators for free access to the unused spectrum between broadcast TV channels. Apparently Google suggest that by using these airwaves some consumers could recieve faster and cheaper wireless Internet ... http://www.clickymedia.co.uk/blog/2008/google-chasing-tv-airwaves/ Users of hot mobile phones are now able to customise their phone features and include Google mobile services instead of simply relying purley on features pre-installed on the devices by the network provider. "Faster is better than slow, especially on a mobile device" Waddell said. "Not only are we are ... http://www.clickymedia.co.uk/blog/2008/surge-in-web-use-on-hot-mobile-phones-reports-google/ Yahoo have announced during their latest investor presentation that they expect to almost double operating cash flow over the next three years from the current $1.9billion to $3.7billion. Yahoo also used the presentation as a chance to reaffirm their financial outlook in 2008. By 2010, Yahoo are expecting to ... http://www.clickymedia.co.uk/blog/2008/expectations-still-high-at-yahoo/ Chief executive of Google Eric Schmidt has commented that Google is concerned that a 'Microhoo' deal could have implications on the internets 'openess' and could be potentially 'bad for the internet'. Although Yahoo's board rejected a Microsoft bid last month, rumours suggest that talks have begun again recently. The bid was ... http://www.clickymedia.co.uk/blog/2008/microsofts-moves-threaten-net/ Although we are still all waiting for the release of the first real device to successfully use the Android platform, Rich Miner is confident that they will still outsell Apple's iPhone. He said: "Once you have devices out there from Motorola, HTC, Samsung, and so on, there's a much ... http://www.clickymedia.co.uk/blog/2008/google-android-devices-will-outsell-iphone/ After only days of announcing the DoubleClick acquisition, Google are apparently ready to launch 'Ad Manager', an ad management tool with built in yield optimisation, at no cost. Allowing users to sell direct ads, ad manager is especially big news for Google for three main reasons: 1) The tool will minimize the ... http://www.clickymedia.co.uk/blog/2008/google-ad-manager/ Grass Circle has served us well over the past 2 years and often begged the question of where did the name come from? As a small business this was nice and no one left forgetting our name. Redefining our image As we continue to grow we have found the need to ... http://www.clickymedia.co.uk/blog/2008/grass-circle-becomes-clicky-media/ Rand of SEOMOZ interviews Google's own Spaminator, Matt Cutts. Matt was kind enough to sit down with Rand and reveal a bit more about the man behind the madness that is the Google Spam Team. a2a_linkname="Matt Cutts Talks Google Spam Team";a2a_linkurl="http://www.clickymedia.co.uk/blog/2008/matt-cutts-talks-google-spam-team/"; http://www.clickymedia.co.uk/blog/2008/matt-cutts-talks-google-spam-team/ httpv://www.youtube.com/watch?v=X_KnC2EIS5w a2a_linkname="Google Sites Explained";a2a_linkurl="http://www.clickymedia.co.uk/blog/2008/google-sites-explained/"; http://www.clickymedia.co.uk/blog/2008/google-sites-explained/ Dr. Joshua Schwimmer talks about using Google Book Search as a teaching tool for patient care. httpv://www.youtube.com/watch?v=O8rlJZDOef8 a2a_linkname="Google Book Search";a2a_linkurl="http://www.clickymedia.co.uk/blog/2008/google-book-search-dr-schwimmer-shares-his-story/"; http://www.clickymedia.co.uk/blog/2008/google-book-search-dr-schwimmer-shares-his-story/ Google finally pick-up DoubleClick after almost a year of trying to get the company. Eric Schmidt, Chairman and CEO of Google commented: "I'm pleased to share the news that we completed our acquisition of DoubleClick today. Although it's been nearly a year since we announced our intention to acquire DoubleClick ... http://www.clickymedia.co.uk/blog/2008/google-finally-officially-acquire-doubleclick/ Yahoo's latest mobile product 'onePlace' was recently launched to enable mobile users to organise and manage their phone content easily. Marco Boerries, executive vice president of Yahoo's connected life explained: 'Yahoo onePlace will provide mobile users with a rich and dynamic content experience'. The application is apparently to use dynamic bookmarks ... http://www.clickymedia.co.uk/blog/2008/oneplace-launched-by-yahoo/ Apparently, after being tested in the US, Google are considering bringing its TV advertising service to the British market. It would be their first so-called offline advertising scheme this side of the atlantic. Dish Network, the United States' second-largest satellite operator have been working with Google on technology that ... http://www.clickymedia.co.uk/blog/2008/google-tv-advertising-service-to-reach-uk/ Yahoo, wanting explore alternatives to a Microsoft takeover, have taken a step to free up some time to do so. Yahoo said they will be extending the deadline for the nomination of directors to its board. These nominations were previously scheduled for the 14th March but Yahoo now say that an ... http://www.clickymedia.co.uk/blog/2008/yahoo-find-chance-to-weigh-up-other-options/ Google's latest test is apparently to allow users to view a secondary search box in the search results. A search on amazon, for example, would return a search box directly under the phrase but above the URL. Below is an example. It will also work for a search on wikipedia and ... http://www.clickymedia.co.uk/blog/2008/google-trials-additional-search-box-within-search-results/ Microsoft are to unveil some of the most popular consumer and enterprise products, including Office, on the web. This could well be there most outrageous attempt to seize some initiative back from Google on the web. Consumers will now be able to create, write and store Word and other documents ... http://www.clickymedia.co.uk/blog/2008/microsoft-web-based-office-to-challenge-google/ Microsoft are apparently attempting a boardroom coup at Yahoo! within the next seven days in an effort to force the online search engine to begin serious talks or accept its $41 billion (£20.6 billion) hostile bid. According to the rules that govern the Yahoo! set up, before the annual meeting any ... http://www.clickymedia.co.uk/blog/2008/microsoft-coup-if-yahoo-denies-talks-on-takeover/ The European Union have issued Microsoft with a huge record breaking fine of Euro 899million (approx $1.3billion) for charging competitors too much for sortware information. EU Competition Commissioner Neelie Kroes said Microsoft now appears to have finally complied with a 2004 EU antitrust order. later however, Kroes warned that the company was ... http://www.clickymedia.co.uk/blog/2008/microsoft-hit-with-record-fine-by-eu/ It seems that across the pacific Google will be having an even bigger presence. The search engine giants and an Asian consortium of telecom and data-traffic provider have commissioned a brand new fiber-optic cable to run from the west coast of America to Japan. This will apparently improve ... http://www.clickymedia.co.uk/blog/2008/google-swims-east/ Is the internet becoming the new front line for disputes between unions and management? It seems as though trade union disputes are being modernised- in the past disputes often involved angry workers huddled around braziers hurling abuse at management but strangely it seems the latest movement is to use the ... http://www.clickymedia.co.uk/blog/2008/virtual-war-sparked-by-union-against-marks-and-spencer/ Yahoo are predicted today to unveil a project by the name of “Search Monkey”. Search Monkey will apparently be a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. Unlike Yahoo’s “Shortcuts” that sometimes appear at the top of the ... http://www.clickymedia.co.uk/blog/2008/%e2%80%9csearch-monkey%e2%80%9d-to-be-announced-by-yahoo/ A new survey suggests that Google have taken the BBC’s top brand spot in a Superbrands survey of the top brands in the UK. Interestingly enough, Google is the only company established after 1990 that is found within the top 50 brands in this survey. Microsoft were not far behind in ... http://www.clickymedia.co.uk/blog/2008/google-top-brand-in-uk-according-to-new-survey/ Being ranked highly in a Google organic search can drive huge amounts of traffic to a website, resulting in large profits. Break the rules andthe stream of customers can be turned off overnight. Recently, GoCompare.com, a large car insurance comparison site that most of us see in TV adverts every day, were ... http://www.clickymedia.co.uk/blog/2008/gocompare-hit-with-penalty-from-google/ In the last year there has been a lot of speculation in regards to the possibility of a new google search page displaying video ads. In the past week anticipation reached a high since the New York Times reported that Google is testing video ads on its search results page. ... http://www.clickymedia.co.uk/blog/2008/video-ads-on-google/ Google And Microsoft Sued For Patent Infringement from MediaPost reports Google and Microsoft were sued for patent infringement over their paid search platforms. A Ohio based company named Paid Search Engine Tools of Liberty Township said Google’s AdWords and Microsoft’s adCenter products infringe on their patent “Paid search engine bid ... http://www.clickymedia.co.uk/blog/2008/microsoft-google-sued-over-paid-search-patent-infringement/ There are so many numbers heres the highlights to keep it simple: Headcount: Up 57 per cent (from 10,674 to 16,805 worldwide) Acquisitions: 19 in total, including DoubleClick and Postini (total initial purchase price: $281.6 million) Global revenues: Account for 48 per cent of Google’s total revenues (a 5 per cent jump) Revenue sharing: ... http://www.clickymedia.co.uk/blog/2008/highlights-of-googles-annual-10-k-report/