Clicky Media

Recent research from OPA reaffirms Display Advertising drives search.

The combination of display advertising and search marketing is a highly discussed topic, particularly how they affect one another. Many online marketers are highly skeptical about how display fits into the overall online marketing mix and how effective it truly is.

This may soon change following a report from OPA which outlined the value of Display Advertising to overall online marketing strategies. The study called “The Silent Click: Building Brands Online”, compares the behaviors of consumers exposed to online display advertising vs. those in a control group.

The study analysed consumer behaviors of those Internet users who were exposed to online display advertising and from there began measuring three key consumer actions: 1) searches conducted related to the advertisers’ brands; 2) site visitation, the traffic driven to the advertisers’ site and 3) consumer spending, the e-commerce transactions related to the advertisers’ brands.” The main results from this are as follows:

• Twenty percent conduct related searches and one in three visit the brands’ sites after viewing a display ad

• These users spent over 50% more time than the average visitor to these sites and consumed many more pages

• 10% more money was spent by these users online overall, with spending significantly higher on product categories related to the advertised brands

The vast majority of those exposed to display advertising in the study may not have clicked on the display ads but later performed activities, such as searches for the advertisers brand or trademark and site visits, that indicated they had in fact been influenced to some degree by the display ads:

The users ecposed to the display ads were found to also be considerably more engaged than people in the control group:

At Clicky Media were provide display advertising services targeting your precise target demographic. Our profile senstive advertising platforms allows clients to feature on websites most relevant to their target market. For more information email info@clickymedia or call 0845 257 1225.

Study: OPA PDF

Source: Search Engine Land

Continue Reading

Hitwise has recently revealed the latest online statistics for website usage. These include the UK’s most popular websites, search engines, social networks and search terms for the week ending 30/05/09. These are ranked by visits over the period.

Top 20 websites

Google and Facebook still display their supremecy in online usage. The main proportion of the top 20 websites is dominated by Social Networking sites, search engines and news portals.

Top 10 Search Engines

Google is stil by far the UK’s favourite search engine. Google.co.uk, Google.com and Google UK image search made up over 85% of visits to search engines.

Top 10 Overall Search Terms

Again search terms are dominated by Social Network search phrases as they continue to grow in popularity.

Top 10 Social Networks

As Facebook continues to grow and grow in the UK so does the websites rankings in terms of visits making up almost half of all visits to Social Networking sites as visits to competitors bebo and MySpace struggle to keep up with the pace.

Source: Hitwise

Continue Reading

A recent report has revealed further data to show the continued popularity and growth of Social Networking giants Facebook as competitors play catch up.

The report conducted by The Nielsen Co showed that in April 2009 Facebook users spent 13.9 billion minutes on the site, particularly amazing when compared with the same month in the previous year. In April 2008 1.7 billion minutes were spent on Facebook – a huge rise in just a 12 month period.

It seems that Facebook has demolished any close competition in the likes of MySpace and Bebo. Their closest rival MySpace saw 5 billion minutes spent on the site by its users in April, a fall of 31% in comparison with last years figures and less than half of that of Facebook this year.

This said Facebook can’t quite bask in social media eternal glory just yet. Their latest competitor Twitter continues to grow at a phenominal rate. It may still only be the 5th most popular social networking site but usage of the site has increased 3,712% to nearly 300 million minutes.

Twitter may seem far behind particularly considering Facebook managed a huge growth of 700% over the past 12 months but if Twittercontinues to grow at the same rate it may soon be a realistic competitor.

Source: PC Advisor

Continue Reading

The power of Social Media seems to have not gone unnoticed by the education sector as some schools begin to introduce lessons based around Social Media.

Entitled Social Media Fundamentals, the programme will be taught to GCSE level students as part of their English Language qualification. The idea behind the course is for students to improve their communication skills online. Using websites such as Facebook, MySpace and Twitter lessons will teach students how to improve their web skills and how to promote themselves to potential employers online for the future.

Bishop Challoner Catholic School in East London is set to be the first school to incorporate the course into the English Language curriculum but several other schools across the UK; in London, Newcastle and Edinburgh have expressed interest and requested an introductory workshop.

Courses will be conducted by Andrew Davis, former head of Marketing at MySpace and he will begin teaching the four week long course through October this year to thirty students who have applied to the programme.

Source: The Telegraph

Continue Reading

Despite the economic downturn and overall retail growth declining by 0.6%, online shopping spend is to increase by 13.3% according to the latest report by Verdict Research.

The research conducted also predicts that etail spending will reach £20.9bn before the end of 2009. The key factors in this growth were indicated to come from the continued increase of new internet shoppers and a higher average spend per buyer online. Furthermore, the research suggested that etail spending will reach £31,2bn by 2013, making up approximately 10% of total retail spending.

Source: NMA

Continue Reading

It looks as though the recession is to boost Online Ad Spend as up to 70% of advertisers in Europe indicate that they intend to invest more budget and increase online advertising spend throughout 2009.

The EIAA (European Interactive Advertising Association) found advertising budgets were increasingly being reconsidered, with money being reallocated from more traditional media to online marketing.

The shift is effecting many forms of traditional media including TV, which has seen up to 37% of advertisers reinvesting advertising spend online. 32% of advertisers also said they were pulling money from newspapers and redeploying online, however, it was magazines that took the biggest hit, with 46% of advertisers moving money away from the medium.

Radio (down 24%) and Direct Marketing (down 12%) suffered smaller decreases in revenue reallocation.

The 18% rise in online ad spend is expected to continue, with advertisers claiming increases of 21% in 2010 and 15% in 2011.

It is suggested that advertisers are particularly interested in the young online audience and even more increasingly amongst 33-44 year old web users.
Source: NMA

Continue Reading

Online Communities such as Facebook, Twitter, MySpace, LinkedIn and Bebo are the ideal place to get your business noticed. We have the ability to strategically build your prescence on Social Networks enabling you to target your exact demographic and engage with your online audience.

At Clicky Media instead of managing just one aspect of online promotion, we are here to offer everything you require to effectively promote your business online.

Please take a look at our Social Network Marketing services on our website: www.clickymedia.co.uk/SocialNetworks and see how we have helped our clients find their customers.

If you would like a complimentary analysis of your Social Media activity and website or to arrange a meeting with one of our experts (not a salesperson!) please call: 0845 257 1225 or email info@clickymedia.co.uk

Continue Reading

Advertising spend on the Internet in the UK grew by 17.3% in 2008 even though total UK ad spend fell by 3.9% new figures from the AA (Advertising Association) show despite the economic downturn.

Whilst the amount spent on online advertising grew to £3.3bn, spend on newspapers fell 12 percent to 4.1bn, radio 8.9 percent to £454m and t.v. by 4.9 percent to 3.8bn. With the exception of online, all advertising secors recorded year on year declines in advertising spends which amounted to a 3.9% overall drop.

Make your online ad spend work for you. Contact Clicky Media, the online marketing professionals to see how we can make your online activities more effective. Our results really do speak for themselves…

Source: NMA

Continue Reading

In the summer of 2008 Linked in launched its DirectAds platform, which it rolled out across the US. The DirectAds Platform allows LinkedIn users to advertise across the Business Social Network using targeted text based ads.

Following great success in America, LinkedIn expanded the platform to reach a global audience. Professionals can now be targeted in Australia, Canada, India, Netherlands, and the United Kingdom as well as the US.

A further improvement to the system was to introduce a Pay per Click pricing option in addition to the initial CPM based costing model.

Direct Ads allow advertisers to target by Age, Gender, Location, Job Role, Seniority and industry with ads Displaying when relevant users are logged into their profile. This form of advertising has been utilised by Linkedin to service all its users in Small and Medium sized businesses- allowing for affordable marketing with the use of daily budgets.

If you are interested in LinkedIn advertising or Social Network Marketing as a whole call us today and speak with a member of our Social Media Team. 0845 257 1225 or email info@clickymedia.co.uk

Continue Reading

The number of Facebook users grew hugely throughout 2008, in fact unique users increased by over 100%.

The UK audience now stands at over 17.6m unique users, a rise of 107% during the past 12 months.

Facebook has now established itself as the leading UK Social Network for users. Nielsen Online figures for January reveal the social network has further increased its lead over MySpace and Bebo, which grew 7% and 6% respectively last year.

Both the UK audiences for MySpace (5.4M unique users) and Bebo (4.3M unique users) in January further emphasise the ever growing gap between the social networks.

Furthemore, it’s not only unique users that set the social networks apart, this has also been reflected in the average time being spent on the sites. The average Facebook user averages just under 6 hours on the site per month, a 128% increase on this time last year. MySpace on the other hand dropped almost 50% as users spent an average of just 47 minutes per month on the site, down from around one and a half hours in the previous year.

The user behaviour on Bebo remianed stable on the other hand, averaging one and a half hours per month between January 2008 and 2009.

To take advantage of Facebook’s continued growth and to establish your business or brand on the site contact our experienced team today. Our social network marketing services can help you reach your ideal audience today. Contact us on 0845 257 1225 or email info@clickymedia.co.uk.

Source: NMA

Continue Reading