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Recent research from OPA reaffirms Display Advertising drives search.

The combination of display advertising and search marketing is a highly discussed topic, particularly how they affect one another. Many online marketers are highly skeptical about how display fits into the overall online marketing mix and how effective it truly is.

This may soon change following a report from OPA which outlined the value of Display Advertising to overall online marketing strategies. The study called “The Silent Click: Building Brands Online”, compares the behaviors of consumers exposed to online display advertising vs. those in a control group.

The study analysed consumer behaviors of those Internet users who were exposed to online display advertising and from there began measuring three key consumer actions: 1) searches conducted related to the advertisers’ brands; 2) site visitation, the traffic driven to the advertisers’ site and 3) consumer spending, the e-commerce transactions related to the advertisers’ brands.” The main results from this are as follows:

• Twenty percent conduct related searches and one in three visit the brands’ sites after viewing a display ad

• These users spent over 50% more time than the average visitor to these sites and consumed many more pages

• 10% more money was spent by these users online overall, with spending significantly higher on product categories related to the advertised brands

The vast majority of those exposed to display advertising in the study may not have clicked on the display ads but later performed activities, such as searches for the advertisers brand or trademark and site visits, that indicated they had in fact been influenced to some degree by the display ads:

The users ecposed to the display ads were found to also be considerably more engaged than people in the control group:

At Clicky Media were provide display advertising services targeting your precise target demographic. Our profile senstive advertising platforms allows clients to feature on websites most relevant to their target market. For more information email info@clickymedia or call 0845 257 1225.

Study: OPA PDF

Source: Search Engine Land

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Hitwise has recently revealed the latest online statistics for website usage. These include the UK’s most popular websites, search engines, social networks and search terms for the week ending 30/05/09. These are ranked by visits over the period.

Top 20 websites

Google and Facebook still display their supremecy in online usage. The main proportion of the top 20 websites is dominated by Social Networking sites, search engines and news portals.

Top 10 Search Engines

Google is stil by far the UK’s favourite search engine. Google.co.uk, Google.com and Google UK image search made up over 85% of visits to search engines.

Top 10 Overall Search Terms

Again search terms are dominated by Social Network search phrases as they continue to grow in popularity.

Top 10 Social Networks

As Facebook continues to grow and grow in the UK so does the websites rankings in terms of visits making up almost half of all visits to Social Networking sites as visits to competitors bebo and MySpace struggle to keep up with the pace.

Source: Hitwise

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It looks as though the recession is to boost Online Ad Spend as up to 70% of advertisers in Europe indicate that they intend to invest more budget and increase online advertising spend throughout 2009.

The EIAA (European Interactive Advertising Association) found advertising budgets were increasingly being reconsidered, with money being reallocated from more traditional media to online marketing.

The shift is effecting many forms of traditional media including TV, which has seen up to 37% of advertisers reinvesting advertising spend online. 32% of advertisers also said they were pulling money from newspapers and redeploying online, however, it was magazines that took the biggest hit, with 46% of advertisers moving money away from the medium.

Radio (down 24%) and Direct Marketing (down 12%) suffered smaller decreases in revenue reallocation.

The 18% rise in online ad spend is expected to continue, with advertisers claiming increases of 21% in 2010 and 15% in 2011.

It is suggested that advertisers are particularly interested in the young online audience and even more increasingly amongst 33-44 year old web users.
Source: NMA

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So are are the search engine giants Google looking to buy Twitter?

Recent reports from the US suggest that the companies are in negotiations. Rumours also suggest that the Google are in the ‘late stages’ of acquiring the micro-blogging service which is currently topping fifty five million users per day.

There have been no official comments on the status of a possible purchase. It is also worth remembering that in 2008 Facebook were the first company to be rumoured to be in talks with Twitter with nothing coming of the discussions.

Twitter is estimated to be valued at around $250m (£170m).

Source: NMA

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Advertising spend on the Internet in the UK grew by 17.3% in 2008 even though total UK ad spend fell by 3.9% new figures from the AA (Advertising Association) show despite the economic downturn.

Whilst the amount spent on online advertising grew to £3.3bn, spend on newspapers fell 12 percent to 4.1bn, radio 8.9 percent to £454m and t.v. by 4.9 percent to 3.8bn. With the exception of online, all advertising secors recorded year on year declines in advertising spends which amounted to a 3.9% overall drop.

Make your online ad spend work for you. Contact Clicky Media, the online marketing professionals to see how we can make your online activities more effective. Our results really do speak for themselves…

Source: NMA

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Is email old news? Well a Neilson survey of users’ online habits has found that email is the latest technology to fall behind in the online race as Social Networks continue to further dominate time spent online. Furthermore, this gap is continually growing and doesn’t look set to stop.

The most recent findings show that one in every six minutes of the average web user’s time is spent on Social sites, particularly on the big players Facebook, MySpace, Bebo and the ever growing Twitter.

This is also displayed in the overall usage, with 65.1% of the population emailing whilst 66.8% of people are now logging into Social Networking Sites.

Is the race now over for email? Or just that age old tale of the Hare and the tortoise? It is difficult to say, there is no doubt that email will continue to be part of the race, slowly dawdling along as ever.

For the immediate future though the Hare shows no sign of slowing down or taking a break with Social Networks take up rate four times stronger than in any other sector. With advantages over email such as being much more flexible and interactive and not to mention that is much more immediate it could be an age before email can even see social networking in the distance.

Clicky Media specialise in Social Network Marketing Campaigns and can help your business target your exact audience demographic. Call us today to find out more on 0845 257 1225 or email info@clickymedia.co.uk

Clickymedia.co.uk

Original Source: T3.com

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We are proud to announce the launch of a new website and internet marketing campaign for our client Kirwans Solicitors.

The website is designed to represent the range and quality of legal services provided by Kirwans to their customers.

To coincide with the new website launch we will be starting a comprehensive search engine optimisation campaign, PPC campaign and email marketing package.

We are expecting some excellent results and are proud to be working with one of the North West’s leading law firms.

View the website here >>

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New research by Social Networking giant MySpace found that one in three Social Networkers are likely to click through to third-party services and websites.

The research based on a sample 1,000 16-35-year-olds looked at user interaction with brands across the site. Interestingly, it found that forty percent of users said they remembered an advertiser on the high street after engaging with its social network profile.

Social Networkers were found to be particularly receptive to free offers and entertainment from brands, as long as the ads weren’t too pushy from sales point of view.
MySpace head of UK sales Nick Reid said, “Social media is constantly evolving so it’s useful to know how users feel about brands and interact with them on the site.”

The daily usage of Social Network users in the research revealed that almost 25% of users spent up to 30 minutes on the site whilst one in seven stayed logged in for up to five hours a day.

If your looking for the perfect social network marketing campaign solution contact Clicky Media for more information on 0845 257 1225 or email info@clickymedia.co.uk.

Alternatively visit our website:

www.ClickyMedia.co.uk/SocialNetworkMarketing

News Source: NMA

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We are please to announce the launch of a new website for our client Emma D’Inverno, a leading interior stylist.

The site is built with the latest CSS, XHTML and AJAX technologies and has been built a keen eye on design.

Click here to visit the site >>

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The number of Facebook users grew hugely throughout 2008, in fact unique users increased by over 100%.

The UK audience now stands at over 17.6m unique users, a rise of 107% during the past 12 months.

Facebook has now established itself as the leading UK Social Network for users. Nielsen Online figures for January reveal the social network has further increased its lead over MySpace and Bebo, which grew 7% and 6% respectively last year.

Both the UK audiences for MySpace (5.4M unique users) and Bebo (4.3M unique users) in January further emphasise the ever growing gap between the social networks.

Furthemore, it’s not only unique users that set the social networks apart, this has also been reflected in the average time being spent on the sites. The average Facebook user averages just under 6 hours on the site per month, a 128% increase on this time last year. MySpace on the other hand dropped almost 50% as users spent an average of just 47 minutes per month on the site, down from around one and a half hours in the previous year.

The user behaviour on Bebo remianed stable on the other hand, averaging one and a half hours per month between January 2008 and 2009.

To take advantage of Facebook’s continued growth and to establish your business or brand on the site contact our experienced team today. Our social network marketing services can help you reach your ideal audience today. Contact us on 0845 257 1225 or email info@clickymedia.co.uk.

Source: NMA

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