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Since the huge rise in Twitter usage there has been a growing fascination with the so called ‘real-time web’. This has been particularly evident in recent weeks with news spreading of the major internet brands reportedly working on their search tools. Search Engine and Social Networking giants Google, Bing, Facebook and Twitter are all working on major changes to improve upon status updates and tweets to do a better job of indexing the web.

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Of all the major online brands it seems as though Microsoft have won the race to get their update made first. Bing now displays recent Tweets from well-known people / celebrities. It seems that Microsoft were just rushing to win the race rather than implementing an exciting new tool to its search engine. The only way you can actually see these results is when you physically type in a celebrity name and ‘Twitter’ in the same search query.

The latest announcements from Facebook also suggest that they are looking at the advantages of ‘real-time web’. It seems as though Facebook is looking to transition towards becoming more public – some have said even more Twitter-like. Reports from last week also announced that Facebook will be beta testing a new publishing feature in which your Facebook status updates can be optionally made public. Essentially, this will allow users to use Facebook a lot like Twitter broadcasting your updates publically.

Source: Mashable

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Microsoft have started to engage with web masters at last with a new document giving advice on optimising your website for Bing.

The document content makes interesting reading and it is good to see Microsoft engaging with us all.

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Microsoft seem to have become a little desperate in their attempts to get internet users using their latest version of Internet Explorer.

The page has now been removed but click here to see the full version >>

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Hitwise has recently revealed the latest online statistics for website usage. These include the UK’s most popular websites, search engines, social networks and search terms for the week ending 30/05/09. These are ranked by visits over the period.

Top 20 websites
top20websites
Google and Facebook still display their supremecy in online usage. The main proportion of the top 20 websites is dominated by Social Networking sites, search engines and news portals.

Top 10 Search Engines
topsearchengines
Google is stil by far the UK’s favourite search engine. Google.co.uk, Google.com and Google UK image search made up over 85% of visits to search engines.

Top 10 Overall Search Terms
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Again search terms are dominated by Social Network search phrases as they continue to grow in popularity.

Top 10 Social Networks
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As Facebook continues to grow and grow in the UK so does the websites rankings in terms of visits making up almost half of all visits to Social Networking sites as visits to competitors bebo and MySpace struggle to keep up with the pace.

Source: Hitwise

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Introducing Bing!

Published on 29 May 2009 by admin in MSN Live, Microsoft

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Yesterday Microsoft finally revealed their latest search engine, Bing. Formerly code-named Kumo, the product has been designed to replace Live Search in the hope of competing for greater search market share.

Bing is currently unavailable to the public, however, we are told that as of June 1st some Microsoft Live users will receive Bing search results. By June the 4th Bing will apparently be Microsoft’s default search tool.

According to Microsoft, Bing provides users with a greater search experience, helping them make better decisions. It has even been dubbed a “decision engine” by some due to the fact many of the new features involve assisting searchers chose the best option be it in making a purchase, planning a trip, researching a health condition or finding a local business.

So does Bing have a chance of competing with Search Engine powerhouse Google?

Well, that is the real question. One major factor is how much Microsoft are willing to invest in promoting the new search engine. Obviously, the company is certainly not short of money, but look at their rivals – Yahoo! and also more recently Ask who have invested millions with only little improvement in search market share.

Google’s dominance doesn’t look set to be challenged. Least of all by a brand new search engine, it is also key to remember that Microsoft only launched Live Search in 2006 – less than 3 years ago, with minimal success. Marketers have also critisized the branding of the new search engine deeming it a ‘fail’.

So what does Bing have to offer?

On the surface it may not seem to offer much different to Google, but Bing has some great features that are definatley worth investigating.

Check out the video above, areas of particular interest are: bing local, bing shopping, bing health & bing travel.

Sources: Microsoft , TechRadar & Cnet

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Microsoft are to attempt to take a noticeable amount of earch space market share from leaders Google and Yahoo.

After a pretty poor start and struggling initially with branding Micrososft have had little impact on the search market. It was recently suggested by AdvertisingAge that Microsoft are going to spend between $80 and $100 million on turning this around.

What the branding may be is still fairly unknown (Microsoft, MSN, Live?) but they did reveal tests of their latest search interface, code named Kumo, a short time ago. The campaign is set to consist of Online Ads, TV, Print and Radio.

Source: SearchEngineLand

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Deloitte in conjunction with Hitwise have released their Christmas Retail Survey for 2008 detailing a range of statistics for online performance.

One of the most important facts is that online Christmas spending was an estimated £4.7 billion up 10% on 2007 with the same level of internet users as 2007.

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Shares in Yahoo jumped 7% amid expectation Microsoft is preparing to increase its bid for the company. Microsoft is reported to be talking to the internet firm about improving the offer it made in February, which was then worth $44.6bn (£22.4bn).

The software giant wants to do a deal to be able to compete with Google, which dominates the lucrative market for internet advertising.

Yahoo rejected the cash and share offer as inadequate.

Microsoft’s bid was originally worth $31 a share, but the value of the offer has since fallen as the Microsoft share price has declined.

Microsoft’s shares closed on Friday virtually unchanged at $29.24. Meanwhile, Yahoo’s shares were $1.85 higher at $28.67.

‘Negotiating tactics’

Microsoft’s chief executive Steve Ballmer has said the existing proposal was a “generous” one, as it offered Yahoo shareholders 62% more for their shares than they were worth the day before the bid.

The Yahoo board was given until the 26 April to accept the software giant’s offer or face a hostile bid.

In a letter to the internet firm’s board on 5 April, Mr Ballmer threatened to put the proposal directly to Yahoo shareholders and remove the firm’s directors.

After the deadline passed without a response from Yahoo, the Microsoft board met this week to discuss its next move.

But the meeting ended without an agreement, according to reports.

Online advertising

There are suggestions Microsoft will up its bid to around $33 per share, but it is understood that Yahoo shareholders are hoping for $35 to $37 per share.

Mr Ballmer has in recent weeks threatened to either lower the offer or to walk away from the deal.

But some analysts dismiss this as negotiating tactics.

Microsoft wants to increase its share of the lucrative online advertising market, currently dominated by search engine firm Google.

It was worth $40bn in 2007 and is predicted to double to $80bn by 2010.

When Microsoft announced its offer in February it said that “together Microsoft and Yahoo can offer a competitive choice while better fulfilling the needs of customers and partners”.

Source: BBC

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Google’s removal of trademark bidding restrictions is set to happen on the 5th of May, 2008.

What does this mean?

Up until now it has been possible to prevent advertisers bidding on singular trademarked terms. Advertisers choosing to bid on such terms are currently asked to remove their ads allowing the trademark owner to be the lone advertiser for their particular keyword.

Whats changing?

Essentially Google are removing this restriction allowing free bidding on all trademarked single terms. This removal of restrictions is set to be only in the UK and Ireland (not the rest of Europe) and is likely to cause havoc for those UK businesses currently benefiting from the restrictions.

Why?

This Google policy has been in place in the US and Canada since 2004. In Google’s own statement:

“A good proportion of users in the US and Canada have been clicking on competitor ads even when searching against trademarked terms, suggesting that they find the greater number of ads relevant and helpful when researching or making a purchase.”

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Yahoo, wanting explore alternatives to a Microsoft takeover, have taken a step to free up some time to do so.

Yahoo said they will be extending the deadline for the nomination of directors to its board. These nominations were previously scheduled for the 14th March but Yahoo now say that an exact date was not set so the annual meeting could be scheduled for a later date allowing them breathing space.

This nomination process is of key importance to Microsoft because after Yahoo rejected the buyout offer they have threatened to nominate their own slate of directors who would obviously agree to the takeover.

Microsoft went public with the bid for the company last month after apparently being in talks for around a year. The bid of $42 billion in cash and stock, worth more than Yahoo’s market value at the time was rejected as the board felt the price undervalued the company, even when they were struggling to compete with Google’s online advertising revenue.

Source: www.mercurynews.com/archivesearch/ci_8464569

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