Clicky Media

Click Telecom the UK’s fasted growing seller of Telecom services has chosen to work with Clicky Media to start promoting their new website.

Click Telecom provide 0800, 0845, 0844, 0871, 0300 along with a range of supporting services are now looking to expose their website to masses through our Search Engine Optimisation & Pay-per-click management services.

The PPC campaign and search engine optimisation strategy is currently being developed in our head office in Chester and we are looking to launch early next week.

We are all looking forward to getting started.

• Find out more about Click Telecom
• Find out more about our PPC and SEO services

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Microsoft have started to engage with web masters at last with a new document giving advice on optimising your website for Bing.

The document content makes interesting reading and it is good to see Microsoft engaging with us all.

• Download a copy here >>

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Google have announced today the aquisition of a leading Russian context advertising service called “Begun” for $140 million [£70 million]

Google Statement…

MOUNTAIN VIEW, Calif. (July 18, 2008) - Google (NASDAQ: GOOG) announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun (”Begun”), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google’s commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.

The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers will benefit from a wider set of adverts to run on their sites. Users will see more relevant advertising across a much wider set of websites. Google will bring its advertising expertise and experience to Begun’s network of websites.

“Google is very committed to giving Russian users, advertisers and partners the best possible service and experience,” said Mohammad Gawdat, Managing Director Emerging Markets, Google. ”This agreement will result in better search results and more relevant advertising for our Russian users and publishers.”

“Begun is an excellent business which can fully develop its potential under Google’s ownership,” said Mark Opzoomer, Chief Executive Officer of Rambler Media. “Google has the technological and financial capacity to improve Begun’s established advertising service in Russia.”

“The entire industry will benefit from this transaction as there is a high potential for synergies,” said Alexey Basov, General Director of Begun “It brings together Google’s visionary technology and Begun’s six years of successful experience in building advertising and dealer networks and direct sales in Russia.”

The transaction remains subject to customary closing conditions and receipt of applicable regulatory approval and is expected to close in the third quarter of 2008.

Sources: Begun, Google

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Our client Underfloor Heating Systems has been working with us for just over 18 months and we have manged to dramatically improve their natural search engine rankings through our SEO services.

In the past few days we have managed to get them to the top spot on Google UK for the phrase “underfloor heating” – try it here

Underfloor Heating Systems have been in touch to let us know their enquiries are through the roof!

For help with SEO – speak to the experts today on 0845 257 1225.

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Award winning college; Highbury College in Portsmouth has asked Clicky Media to reach out to their prospective students!

Highbury College came to us last month with the aim to reach out to their future students on their own level and we knew just the solution!

We have put together a comprehensive Facebook and Google AdWords campaign to help achieve this, and we have already managed to expose their ads to over 22,000 prospective students who match their specific target profile.

We are all very excited about the results!

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The power of SEO should not be underestimated.

Google had a recent re-shuffle of results; thought to be an impact of Google de-valuing the worth of “paid for back-links”.
This is a good step in our eyes; links which are paid for should not have an impact on “natural results”.

The effect of this reshuffle on 2 of the UK’s most valuable internet properties; MoneySupermarket.com and Confused.com has been nothing short of catastrophic.

Moneysupermarket was due for a stock floatation valuing £1billion – this has been severely hit by the Google re-shuffle with its listings for keywords such as “loans” & “Car insurance” moving from the top 10 to 50+. While this appears to be a temporary glitch as they have resurfaced to the top, the financial impact of the down time has been massive.

Confused.com seems to have had a similar problem with an added issue of duplicate content (confused.co.uk). All this coming just as they were due to sell for £700million. While Moneysupermarket seem to have recovered, Confused.com has not with its listings moving out of the top 50 results and staying put.

The moral of the story has to be: Ignore the value of good SEO at your peril. SEO is not just about getting results today or this month but about sustained and ethical results which last.

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Google needs to learn english – when I say english, I mean the good old fashioned english english!!

When searching for “optimisation” (yes that is how we spell it here!- No “Z” please we are British!) on Google.co.uk we get “Did you mean: optimization”

No Google, we didn’t – this is really frustrating!

Here are some more english words Google gets wrong:

• Optimise
• realised
• specialised

Need some help Google? try this artical by Ask Oxford
If you can find anymore – please add them – Lets see if we can get Google to listen.

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