Digital Marketing Agency

The search engine giants have recently revealed that they have now launched Ad Sitelinks. However, the feature is currently only available advertisers “whose ads meet a certain high quality threshold.”

According to Google, this new feature will “increase the choice and relevancy in search ads.” Essentially Ad Sitelinks allow advertisers to incorporate additional and deep links within paid results, much like you find in organic listings.

In the post written by Dan Friedman of the Inside AdWords crew on the official Google Adwords blog, he also commented, “Early participants in Ad Sitelinks, like Priceline.com, found that presenting multiple link options made it easier to direct users to relevant information on their sites, driving them deeper into the conversion funnel.”

Sources: Search Engine Land & Google Adwords Blog

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Google has apparently won the first leg of what appears to be a significant legal struggle against some of the world’s most recognised luxury brands as a European Union court advisor said that the search engine did not violate their trademarks.

In an interim legal judgement, Google was not found guilty of breaking trademark rights by the European court of Justice because no products or services was being sold directly to the general public.

Advocate General Poiares Maduro said in a statement that “Google has not infringed trade mark rights by allowing advertisers to buy keywords corresponding to registered trademarks”, something that French Luxury powerhouse LVMH strenuously opposes.

The fashion conglomerate claims that Google was intrinsically wrong to accept payments for the company’s many brands in its adwords advertising system. Ironically, many of those keywords generated adverts that linked to fake LVMH products.

LVMH won a legal action in France and started to sue Google over trademark infringement since June 2008; the use of trademarks in Adwords acceptable in the US and any decisions in the EU doesn’t cover the rest of the world.

Google derives significant revenue from what is essentially the name of other companies as well as trademarks and one could argue that intellectual property owners should get a cut of the profits.

Source : ITProPortal

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There are now 20 million Facebook users in the UK according to the Facebook Advertising platform.

The latest total was reached very recently and is up by over 10 million unique users from January 2008 (18 months ago). Even more staggering though, Facebook User numbers in the UK are also up by 1 million users on a month ago. The Facebook August 2009 User figures certianly make for interesting reading.

We have also conducted further research into Facebook user stats and Facebook user demographics in the UK.

Below are graphs of key UK Facebook user demographic breakdowns.

Average Age of UK Facebook users

It is often thought that Facebook is a Social Network for teens, this is clearly not the case. It is the twenty-somethings that by far top the age group for most usage with almost 7 million users in the UK. There are also almost 9 million Facebook users in the UK who are aged 30+, almost 44% of users.

Facebook Gender Split

The usage by gender in the UK is fairly even but there are still more women using the social networking site. Making up about 51%, with men at approximately 46% and 3% unknown.

Facebook Usage by Towns & Cities

The stats above show usage by hometown and network combined. Interestingly, Manchester currently has more users than London on the network. Cardiff was by far the largest city in Wales for Facebook usage. Edinburgh represented Scotland as the city with the highest user figures in the country.

At Clicky Media we offer professional Social Media Marketing Services including fully managed Facebook marketing and advertising campaigns. To find out more contact us today on 0845 257 1225 or for more information visit our Social Media services section on our wesite >>

All statistics have been taken from the Social Ads platform.

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Facebook and other social networking sites are being credited for the huge growth in mobile internet usage over the past 18 months in the UK.

More and more frequently mobile handsets are prefitted with default settings for Facebook, the UK’s most popular Social Network. The popularity of Facebook for mobile is such that 3 launched the INQ1, dubbed by many as ‘The Facebook Phone’. In addition, the huge increase of ’smart phones’ in the market such as the iPhone have also contributed to the rise of mobile internet usage.

A recent report conducted by CSS Insight confirmed that access to social networking sites was driving the usage and average time spent up of mobile internet services.

The report indicated that up to a third of young people (16 – 35 year olds) regularly access Facebook and Twitter on their mobile. By far the most popular in terms of usage is Facebook, which is used more often than Twitter and Bebo combined.

CCS Insight also predict that 44% of mobile users will access the internet via their handset by the end of 2009. Other recent predictions from Juniper also suggest that mobile application downloads will reach almost 20 billion by 2014.

Another study earlier this year by Lightspeed research for the Internet Advertising Bureau found that in the UK, 25% of social media site users were updating their profiles and pages through their mobile phones.

Source: BBC

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Hitwise has recently revealed the latest online statistics for website usage. These include the UK’s most popular websites, search engines, social networks and search terms for the week ending 27/06/09. These are ranked by visits over the period. Please see these below:

Top Search Engines by Visits and Volume

Top 10 Social Networking Sites

Top 10 Entertainment Sites

Top 10 most fast moving search terms

Source: Hitwise

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