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Hitwise has recently revealed the latest online statistics for website usage. These include the UK’s most popular websites, search engines, social networks and search terms for the week ending 30/05/09. These are ranked by visits over the period.

Top 20 websites
top20websites
Google and Facebook still display their supremecy in online usage. The main proportion of the top 20 websites is dominated by Social Networking sites, search engines and news portals.

Top 10 Search Engines
topsearchengines
Google is stil by far the UK’s favourite search engine. Google.co.uk, Google.com and Google UK image search made up over 85% of visits to search engines.

Top 10 Overall Search Terms
searchterms
Again search terms are dominated by Social Network search phrases as they continue to grow in popularity.

Top 10 Social Networks
topsocialnetwroks
As Facebook continues to grow and grow in the UK so does the websites rankings in terms of visits making up almost half of all visits to Social Networking sites as visits to competitors bebo and MySpace struggle to keep up with the pace.

Source: Hitwise

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Introducing Bing!

Published on 29 May 2009 by admin in MSN Live, Microsoft

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Yesterday Microsoft finally revealed their latest search engine, Bing. Formerly code-named Kumo, the product has been designed to replace Live Search in the hope of competing for greater search market share.

Bing is currently unavailable to the public, however, we are told that as of June 1st some Microsoft Live users will receive Bing search results. By June the 4th Bing will apparently be Microsoft’s default search tool.

According to Microsoft, Bing provides users with a greater search experience, helping them make better decisions. It has even been dubbed a “decision engine” by some due to the fact many of the new features involve assisting searchers chose the best option be it in making a purchase, planning a trip, researching a health condition or finding a local business.

So does Bing have a chance of competing with Search Engine powerhouse Google?

Well, that is the real question. One major factor is how much Microsoft are willing to invest in promoting the new search engine. Obviously, the company is certainly not short of money, but look at their rivals – Yahoo! and also more recently Ask who have invested millions with only little improvement in search market share.

Google’s dominance doesn’t look set to be challenged. Least of all by a brand new search engine, it is also key to remember that Microsoft only launched Live Search in 2006 – less than 3 years ago, with minimal success. Marketers have also critisized the branding of the new search engine deeming it a ‘fail’.

So what does Bing have to offer?

On the surface it may not seem to offer much different to Google, but Bing has some great features that are definatley worth investigating.

Check out the video above, areas of particular interest are: bing local, bing shopping, bing health & bing travel.

Sources: Microsoft , TechRadar & Cnet

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Microsoft are to attempt to take a noticeable amount of earch space market share from leaders Google and Yahoo.

After a pretty poor start and struggling initially with branding Micrososft have had little impact on the search market. It was recently suggested by AdvertisingAge that Microsoft are going to spend between $80 and $100 million on turning this around.

What the branding may be is still fairly unknown (Microsoft, MSN, Live?) but they did reveal tests of their latest search interface, code named Kumo, a short time ago. The campaign is set to consist of Online Ads, TV, Print and Radio.

Source: SearchEngineLand

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