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Here’s your latest round up of Social Media stats for February 2010!

Social Networking websites continue to grow on a huge scale with Facebook recently announcing that they have now reached over 400 million worldwide users and Twitter soon to be reaching the benchmark of 50 million tweets per day. Facebook and Twitter also both boasted a  triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.

Not only have user figures grown across social media websites but so has usage and time spent on social networking sites. A report from The Nielsen Company showed that there has been a huge increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. In addition Nielsen concluded that overall social media sites such as Facebook are now the most common homepages for users and that people now spend the majority of theit internet time using social networks or blogs.

Forrester also recently produced some interesting stats about adults using social media. Some of the findings included:

• A third of adults post at least once a week to social sites such as Facebook and Twitter.

• A quarter of adults publish a blog and upload video/audio they created.

• Nearly 60% maintain a profile on a social networking site.

• 70% Read blogs, tweets and watch UGC video.

UK Social Media Stats

The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits – continually closing the gap on search and entertainment websites.

Facebook’s growth in the UK continues with a reported 24 million active users. It now accounts for over half of all visits to social networking sites in the UK with YouTube sitting in second with over 17% of visits. Despite the media coverage and growth of Twitter over the past year the micro-blogging site makes up only around 2% of visits to social media sites in the UK, only just surpassing Bebo.

The Growth of Facebook

With Facebook also surpassing the 400m user mark, below are some great graphs and stats to put the numbers in perspective from Pingdom.

Sources: Hitwise, Nielsen, Comscore, Forrester, Royal Pingdom.

Interested in promoting your brand through Social Media? Speak to the experts now on 0845 257 1225 or check out our list of services here >>

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Facebook, the worlds most popular social networking site continues to grow in 2010. Following the announcement that the site had reached over 350 million worldwide users towards the end of 2009, user numbers have continued to increase as the social networking giants continue to dominate the market. Below are some interesting Facebook Statistics and Demographics for our first update in 2010.

Facebook Worldwide Stats

The number of Facebook users is now over 360 million and growing across the world. Over 70% of Facebook users are now outside of the United States. Below displays Facebook’s popularity by Continent.

Interesting Facebook User Statistics

Around half of all active Facebook users log into their account on any given day. More than 55 million status updates are posted each day and more than 2.5 billion photos uploaded to Facebook each month.

Facebook Pages and Facebook Mobile

We thought, you might also like some information this time with regards to Facebook Pages. As the number of users continue to grow, so does the interest brands have in Facebook and over the past 12 months the number of Facebook Pages and groups have grown dramatically. There are now more than 1.6 million active Facebook Fan Pages which have over 5.3 billion fans. The average users becomes a fan of two pages per month.
There is no doubt that Facebook can contribute a large proportion of its usage statistics to mobile devices and social media on the go. There are more than 65 million active users currently accessing Facebook through their mobile devices and furthermore the use of Facebook by the 46.3m Opera Mini mobile users rose 600% last year research  by Opera revealed global revealed. It now means that Facebook takes the number one spot from Russian Social Network Vkontakte for being the most popular mobile social network.

UK Facebook Statistics

The number of Facebook users continues to grow here in the UK, with over 23 million active Facebook users. The rate of increase may have slowed slightly over the past couple of months but overall user figures continue to rise.

Facebook UK Demographics

At Clicky Media we offer a wide range of Facebook Marketing Services including Facebook advertising and Facebook Page Design. We specialise in promoting brands through social media and online. For further information please visit our social media marketing section on our website. Alternatively, please speak to one of our professionals – 0845 257 1225 or email info@clickymedia.co.uk.

Sources: Facebook, CheckFacebook, Facebakers and NMA.

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Facebook, the social networking giants have seen a massive growth over the past couple of years in terms of users, visitor figures and average time spent on the site but they have now also managed to increase video streaming dramatically.

Last month Facebook jumped up the video streaming leaderboard. The site is now the third largest video streaming website sat just behind YouTube and Hulu. This is quite the success when you consider that the number one and two spots are dominated by dedicated video streaming websites, whereas this is just one element of the Facebook platform. By no means are Facebook a current competitor to YouTube but the social networking site continues to grow worldwide and in the previous month Facebook only managed to sneak into the top ten – a huge month on month growth.

The overall online video market has stabilised recently with no notable increases or decreases since July. There was a modest growth from 11 billion video streams in September to 11.2 billion in October, but having said that, unique views have fallen slightly to 138.6 million from 139.3 million in the previous month.

Sources: Mashable & Neilsen

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Facebook, the UK’s most popular social network has been causing a stir with office bosses for a while now. The online and social networking phenomenon has caused such an impact that office workers are to be given a ‘Facebook break’.

The new rule is set to be imposed in some firms shortly in response to research suggesting Social Networks are affecting employee productivity.

The break will be offered similarly to the 10 minute breaks granted to smokers. It is hoped that by allowing employees time on the sites rather than an outright ban, that they will not spend work time visiting and updating their Facebook accounts.

Giles Ridgeway, a leading consultant at Employment Law Advisory Services (ELAS) says:

“They feel some staff are failing to do the job they’re paid for because they’re spending too much time on such websites,” he said. “Some have said it appears to be a habit similar to smokers needing their fix of nicotine.”

Mr Ridgeway says that social networking sites are not a part of workers “legal entitlement” and therefore it is up to bosses to take this matter in their own hands.

He said enquiries about how to control what some firms have described as “a new media menace” had been growing since the turn of the year.

Workers are even at risk of losing their jobs if this rule is not adhered to.

“In days past, staff would have gathered around the office tea trolley for a quick chat. Now, they can talk to friends on the other side of the globe from their desks,” he added.

“But to remain able to do so means committing to doing the job they’re employed for. If they don’t and bosses take exception to what they believe to be an abuse, they could find themselves out of work and companies would be well within their rights to take such action.”

Source: The Telegraph

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Interesting article from Techcrunch today reporting on the nice visual work done by Buzzpoint to show Facebook’s Worldwide Reach.

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